The platform is rolling out a new feature that permits them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a global launch. This development comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this content is considered “AI slop”, a label for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that many people enjoy content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its network tagged as made with AI. Collectively, over 100 m pieces of content are submitted to the service every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be capable of limit or boost the amount of AI-generated videos they watch by opening the “manage topic” feature in the platform and choosing AI-made media. Further subjects that are already be adjusted under the setting include politics, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to identify “realistic” AI-made content, and it bans harmful AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the service will from now on apply an artificially created watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This step is intended to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for experts and institutions to create learning resources about using AI responsibly. This initiative will assist non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, during controversy over proposals to make redundant a large number of review team members in the UK. It is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive stated that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it has to be seen by staff. TikTok announced a significant reduction in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
