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Saturday, October 10, 2026
Summit Enterprise

I Am the Ruler of the Common Cold – and I'm Able to Tell You How to Avoid One

At this point the previous year, I was participating in a broadcast with three singers. There was a hip-hop artist with Ghanaian roots, a major pop celebrity, and a famous mezzo-soprano. It was deep midwinter. Just the night prior, I’d been at an old friend’s 60th birthday, packed into a local bar's party area in the Surrey region. It was an enjoyable evening, yet now, just for something to say, I wondered how it was possible to avoid catching a cold as numerous attendees were part of an orchestra of winter ailments. On a side note, how come some people have nose-blows like trumpets, and some do not? A topic for future discussion.

The Response by the Trio

When I brought up my evening, these three musicians in the waiting area responded in two ways. First, they shrunk away from me slightly. Second, they launched into an animated conversation regarding ways to stay cold-free that expected because of their careers was almost an obsession. That makes sense, but I'm also deeply invested – I must avoid colds at all costs since my colds are more severe than others'. There's no doctor's note to prove it, but I firmly believe it. My colds last longer. I experience worse nasal blockage, my throat feels rougher, I suffer from louder, more relentless coughing spells. My family, wise to the couple of quick throat-clearances that signal an oncoming cold, often shoo me away or clear the room themselves. Back when I presented football on ITV, my poor colleagues in the studio gallery grew attuned to the warning signs. “Cans off!” the director would shout to the staff to avoid auditory overload, overloading their audio gear.

Dealing With Stuffy Noses

When it comes to congestion, I could go on and on. Aerosols, liquids, even the electric shock of fumes of boiling plum brandy my mom advocates … they help briefly before giving up. It's hard to find something more pathetic as a Midlands dialect delivered with no nasal airflow. That is, it's somewhat nasal on a good day. Fortunately, this often brings compassion, though that's not necessarily beneficial. In my first year away at university, separated from family care, the janitor in our dorm showed me kindness. “I know exactly what you need, you dear. I'll return shortly.” She was extremely kind, with a strong Irish accent, and very insistent that I ate the uncooked, peeled onion she presented to me. She stood and watched me do so. Goodness gracious. Didn’t achieve anything, sadly, apart from sending my guts into raptures and creating bad breath.

The Singer’s Health Routine

Thus, I hate colds and firmly believe avoiding is superior to treating that traditional or modern, fail to help. I focused carefully alongside my colleagues while she explained her health practices. With forthcoming bookings to sing for her supper over Christmas, she clearly took it all very seriously. She directed us to apply hand sanitiser on the hour, every hour throughout the winter based on her explanation in addition, there were special precautions required for social events and gatherings. Prior to socializing, she advised several sprays of Vicks First Defence into both nostrils – whether you felt a cold coming or not. Intense. I appreciated it. And, listen to this, she insisted on following it up post-event with more spray of the solution.

What Happened Next

I was in. And I have to say I remained cold-free. There were drawbacks: the countless bottles of First Defence I bought, lost, bought again, located, etc. Plus the frustrating time when you discover you've crushed the hand sanitizer you left in your back pocket and it’s now splurging everywhere. Still, a small cost for the benefit. As the cold season approaches once more, I'm fully prepared with the singer's suggested supplies. I’m ready for battle.

JB
About the author

Jeremy Baker

A business strategist with over 15 years of experience in UK enterprise consulting, specializing in growth optimization and market expansion.

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